Resume

Qualifications

Action-oriented and results driven marketing professional adept at customer segmentation, data cleansing, and metadata management. Effective at planning and executing digital go-to-market strategies using results analysis and industry best practices. Strong experience in digital commerce, marketing automation, demand generation, data visualization, and market research.

  • Highly adept at identifying business needs, defining and translating questions, scoping data and IT requirements, conducting analysis, and providing actionable recommendations.
  • Effective visual and verbal communicator across all levels of a cross cultural, geographically dispersed business environment.
  • Proficient with web analytics, B2B marketing automation, social media management, and webcast broadcast platforms including Adobe Marketing Cloud, Google Analytics, Marketo, Sprinklr, Hootsuite, and ON24.
  • Strong teamwork abilities demonstrated as a member of several consulting teams professionally and academically.
  • A unique global perspective, having traveled in Europe, Asia and South America: fluent in Cantonese, basic comprehension in French, knowledge in Mandarin with intent to upgrade.
  • Experience working with companies including Samsung, Deloitte, Fujitsu, VDC Research, and Gartner as well as clients such as 1-800-GOT-JUNK?, BC Dairy Foundations, Newalta, TRG Group, VIH Aviation Group, BC Lions, and Victoria Highlanders FC.

Education

University of Victoria – Victoria, BC
Masters of Business Administration
December 2010

University of Victoria – Victoria, BC
Bachelor of Arts, Pacific & Asian Studies
May 2007

Professional Experience

Symantec Corporation – Mountain View, CA
Manager, Customer Insights and Business Analytics
Nov 2015 – Present

  • Improve customer visibility for go-to-market and sales teams by appending metadata, performing data cleansing, applying Gartner-defined firmographic segmentation.
  • Provide recommendations by conducting sales and market share research, summarizing customer behavior inferences, and performing deep-dive analysis based on stakeholder feedback.

SAP – Vancouver, BC
Senior Manager, ISV and Digital Commerce Marketing
Jun 2014 – Sept 2015

  • Develop digital go-to-market strategy for Crystal Solutions using owned and paid media tactics (landing pages, in-product widgets, automated e-mail nurturing, and inbound/outbound sales strategies).
  • Optimize visitor traffic and revenue to SAP online stores by executing testing plans and implementing key findings.

SAP – Vancouver, BC
Manager, ISV and Digital Commerce Marketing
Jun 2012 – Jun 2014

  • Generate incremental revenue for the SAP Store by executing online marketing programs and promotional offers.
  • Drive demand generation for analytics and mobile solutions by coordinating a cross-functional marketing team and leveraging B2B marketing automation, webcast broadcast, and social media management platforms.

SAP – Vancouver, BC
Marketing Specialist, eChannels and Partner Marketing
Aug 2011 – Jun 2012

  • Develop marketing strategies and best practices for the Mobile Insights Webcast Series by deploying feedback surveys and reviewing market research.
  • Grow SAP and partner mobile presence in B2B digital channels by executing awareness campaigns and contests through social media.

References

Available upon request.